Dumbing down of society : How the Internet Benefits Governments and Corporations
Dumbing down of society has benefited the ruling and wealthy classes to the point that, more likely than not, it’s been done on purpose. Discussing with any seriousness the lowering of average individual’s IQ is quickly marginalized as a conspiracy theory. Yet paradoxically, it’s the same « Joe Average » in society who’s sounding the alarm on a situation that’s becoming self-evident even to the intelligence challenged. This is akin to an obese person looking at themselves in the mirror and acknowledging that they have a weight problem.
The internet has undeniably changed the way humans consume information, share ideas, and engage with one another. While it has led to tremendous advancements in various fields, it has also had an effect: the dumbing down of the general population. This phenomenon leaves many people vulnerable to manipulation by governments and corporations. Whom appear to have purposely orchestrated this process for greater control over society, thereby securing their interests.
There’s no shortage of political and financial organizations where the self-titled « elites» of society interface with one another. Despite globalization policies, a conspiracy for control of the entire world still seems improbable. More easy to accept is how the late George Carlin put it, « There are no conspiracies when there are convergent interests. » Or, people will inevitably support and cooperate with others whose actions / policies fit with their own agendas. – It’s obligatory to explore the reasons for the dumbing down of society, the role the Internet plays and the benefits which governments and large corporations gain from it.
Internet and the Dumbing Down of Society
Regardless of its quality, the internet has made information more accessible. However, this saturation of information has led to a decline in critical thinking and the ability to discern credible sources. People are increasingly relying on headlines, tweets, and soundbites to inform their opinions, rather than engaging with in-depth, well-researched content (Brock, 2020). This superficial engagement with information has resulted in a dumbed-down society, where people are easily swayed by sensationalism and emotional appeals.
Social media platforms, in particular, have contributed to this phenomenon. Ignoring for a moment the prevalence of bots, marketers, lobbyists and other goal oriented people and organizations. The majority of people using social media rarely contribute to any conversations and only haphazardly share links. Among private citizens, it’s the hated troll who is the instigator of much of the conversations. The different sites were quick to take notice and structured their algorithms to favor arguments and amplify sentiments of being offended.
The algorithms were also subsequently structured that drive these platforms designed to show users content that aligns with their interests and beliefs, creating echo chambers that reinforce pre-existing biases and further amplified hostilities, because anyone questioning perceived dogma was attacked. (Sunstein, 2009). This in turn shuts down rational dialogue and debate. Hampering the development of critical thinking skills and stifling intellectual growth.
The Role of Governments and Corporations
Governments and large corporations have a vested interest in maintaining the status quo and retaining control over the population. A dumbed-down population is easier to manipulate and control, as they are more susceptible to propaganda and fear-mongering (Huxley, 1932). By keeping people misinformed and disengaged from meaningful discourse, governments and corporations can continue to pursue their agendas without significant opposition. In some cases, governments have even resorted to censoring information or promoting disinformation to further their goals. For example, during the Cold War, the United States government engaged in a campaign of misinformation and censorship to discredit and silence voices that were critical of its policies (Chomsky & Herman, 1988).
A dumbed-down society offers several advantages to governments and large corporations. Firstly, it allows them to maintain control over the population by keeping people misinformed and compliant. A population that lacks critical thinking skills is less likely to question authority or challenge the status quo (Orwell, 1949). Secondly, it enables them to manipulate public opinion and shape it in their favor. By controlling the flow of information and promoting certain narratives, they can sway public opinion to support their policies or products. One example of how large corporations spread misleading information to protect their interests was evidenced by the tobacco industry’s efforts to deny the health risks of smoking (Glantz & Slade, 1990).
The Benefits of a Dumbed-Down Society
Moreover, a dumbed-down society is more likely to consume goods and services without considering the long-term consequences or hidden costs. For corporations, this translates into increased sales and profits, as people become more focused on short-term gratification and less concerned with the broader implications of their actions (Schor, 2007).
Undeniably, the internet has contributed to the dumbing down of society, making people more susceptible to manipulation by governments and corporations. This process has been facilitated by the design of social media platforms, which encourage superficial engagement with information and create echo chambers that reinforce pre-existing biases.
Furthermore, as the Internet has moved from text to video, the average user doesn’t read but rather passively listens or browses content. And for all the diehard Jordan Peterson fans, who feel an inflated sense of ego brought about by listening to the man of big words, there are a thousand Internet surfers who live by the acronym TLDR (too long ; didn’t read). This dumbing down of society is a deliberate and strategic process that benefits governments and large corporations. By understanding the role of the internet in this process and the motivations behind it, we can take steps to mitigate its effects and hopefully promote a more informed, critically thinking population.
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References
Brock, T. (2020). The benefits and dangers of internet use. In T. Brock & M. Bar-Ilan, The Routledge Handbook of Research Methods in Digital Humanities (pp. 1-12). Routledge.
Chomsky, N., & Herman, E. (1988). Manufacturing Consent: The Political Economy of the Mass Media. Pantheon Books.
Glantz, S. A., & Slade, J. (1990). The Cigarette Papers. University of California Press.
Huxley, A. (1932). Brave New World. Chatto & Windus.
Orwell, G. (1949). 1984. Secker & Warburg.
Schor, J. B. (2007). Consumerism and its discontents. In R. W. Kemp & J. A. Parente, The Human Development Handbook (pp. 21-38). Palgrave Macmillan.
Sunstein, C. R. (2009). Republic.com 2.0. Princeton University Press.
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